MINIPOU was conceived as a scalable retail prototype, designed to translate brand identity into a coherent spatial system.

The commission focused on developing a base architectural strategy for a “type-store,” capable of adapting to multiple locations while maintaining consistency in character, materiality and customer experience.

A modular furniture system and flexible spatial layout were developed to ensure adaptability without compromising visual recognition. Proportion, circulation and material choices were carefully calibrated to reinforce brand positioning through space.

The result is a replicable commercial environment where architecture operates as a strategic branding tool.